Crystal Kelly

Crystal Kelly is a mixed settler and Indigenous Kwakwaka’wakw woman, descending from the Musgamagw Dzawada’enuxw First Nation tribe in Kingcome Inlet, BC. She is on a mission to decolonize and humanize the financial wellness journey for women, which will empower them to build wealth and create financial security in a way that aligns with their values.

She is a Certified Financial Planner®, a Chartered Financial Divorce Specialist and an Insurance Advisor, with 18 years of experience in the financial services industry. The primary mission of her independent financial planning practice, Amani Financial Inc., is to guide women to financial independence so that they can break the cycle of financial chaos and bring peace of mind to their lives.

This is achieved through holistic, fee for service financial planning in the areas of cash flow management, investment planning, retirement planning, estate planning, tax planning, insurance & risk management and small business financial planning. Crystal has additional specialization in serving women transitioning from employee to self employed and women going through a separation or divorce. She also has a special interest in Indigenous economics and serves those communities as well, actively participating in reconciliation and cultural revitalization efforts.

Crystal has a passion for making professional financial advice accessible to everyone, without the pressure of product pitches or sales tactics, and does this through volunteer community involvement including:
-As a volunteer financial coach with the Empower U Program through the United Way which helps women in poverty facing barriers to financial security.
-By offering pro bono work throughout the year to those facing barriers of all kinds.
-As a member of, and financial wellness workshop provider for, the Be The Drum Program through the Native Women’s Association of Canada for Indigenous women entrepreneurs.
-As a committee member of the Financial Planning Association of Canada, dedicated to elevating the financial planning profession and advocating for higher standards to protect consumers.
-As a financial literacy educator for Autism Edmonton providing education and workshops to members.

Crystal is a cycle breaker in her family, ending generations of trauma, abuse and addiction as a result of the cultural genocide and trauma that her ancestors were subjected to . This is her legacy and there will never be a more important thing she does in her lifetime for her children and for generations to come. But a close second to this is her mission to guide and empower women along their own journey to break cycles and create financial security, freedom, stability and abundance in their lives. It’s time to claim our full power and pass on the knowledge and wisdom to our younger women and girls so they can live a life with financial security in a way that aligns with their personal values and gives them the freedom to be who they truly are without having to fit into the status quo.